Perfume Story: December 2010 Archives

December 2010 Archives

"The Three Princes of Serendip" was originally written and compiled by Cristforo Almeno and Michere Trameggino of Venice in 1557 as a collection of the Arabian and Indian allegories.
Serendip is an archaic word representing of Ceylon, present Sri Lanka.
The story begins with discreet banishment of three sons by the King .
The adventure of the three princes then starts.

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The word "Serendipity", meaning the fact of the pleasant happening by chance as were experienced by the three princes in the story, was created by Dr. Horace Walpole in 1754, suggesting that many discoveries are resulted by a pleasant happening as Serendipity.
The book "The Three Princes of Serendip" by Elizabeth Jasmineand Hodges Athenem in 1964 is in English and recently fully translated from original story in Japanese by You Tokuhasi and other members.
Travels and Adventures of SERENDIPITY by Merton and Barber is a book for the specialists of social science as well as for the those who is interesting in the
world of Serendipity.
The scenario of the "The Three Princes of Serendip" story is sofiticated.
Fragrance plays very important roll at the serious scene in the story in original version but at one occasion, resuting in contemporary happy end for the King Bafurahm whom the Three Princes met and by whom they were led to curious but very happy experiences of Serendipity.
Seven Episodes told by storytellers invited by the King at colorful seven Palaces are suggestive and somehow instructive . In Hodges version 'Dragon' plays important role throug the story and you will often find fragrance as well.
Adventures by Three Princes will bring you to the world of "A thousand and One nights" of the Serendipity.Your goddess of happiness may awake in the book.

The original story books at the moment are Italian and Japanese, we are expecting to have the same in English.

"Oita Fragrance Museum"

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Invitation to the World of Mysterious Fragrances

"Oita Fragrance Museum"

An extensive collection of fragrance and perfume bottles is exhibited in the museum, ranging from bottles from the ancient Egyptian era to the beginning of the twenty-first century. Other perfume related instruments, incense utensils from the East, and copper distillers are also on display.

The diversity of the exhibits holds its own with full-scale fragrance museums, even when it comes to Grasse from the home of fragrances, southern France.

* Establishment of the "Oita Fragrance Museum"

image101207_01.jpgUnder the sponsorship of Morihiko Hiramatsu, the former governor of Oita Prefecture (term of office: 1979-2003), and Yoshio Maruta, the former chairman of Kao Corporation (term of office: 1971-1990), the fragrance-themed "Oita Fragrance and Woods Museum" was opened in Notsuharu-machi in July, 1996 after 20 years of preparation. Its purpose was to revitalize the central region of Oita Prefecture.

As a project to commemorate 100 years since the establishment of Beppu University, the current "Oita Fragrance Museum" was opened in November, 2007 to contribute to prefectural development through vigorous community-building. It is a three-story building with a total floor area of 1,637m2, and is home to more than 3,600 valuable items loaned from the former "Oita Fragrance and Woods Museum".

Motivation behind opening the Museum in the University campus was a desire to advance o specialized education, such as cultivating curators.

1st Floor A vast collection of perfume bottles are brought together here and exhibited

2nd Floor The relationship between fragrance and history / people is exhibited.

3rd Floor Visitors can try their hand at creating original fragrances

Core glass scented oil bottle (Phoenicia :BC.200〜AD.100)

* Exhibition of Fragrances

At this Museum, visitors can enjoy a large collection of fragrances by trapping them in a special device and then smelling them directly or by transferring them to a mouillette (fragrance testing paper).

Here, visitors can enjoy the same fragrances as those loved by famous people who have sealed their places in history down the years.

The discovery of fragrance started with the use of fire, and mankind has pursued romantic and sweet fragrances since primeval times. A certain writer once said "smells are surer than sights and sounds to pluck the heartstrings."

Smells can even evoke memories of the past, and the utility of fragrance has not changed even today.

The world of fragrances from ancient Egypt to the current time has evolved through approximately 300 generations. Looking back now at the history of these people, we can see that the fragrances(ambergris,castoreum,civet and musk) once produced many years ago from the bodies of mammals continue to be used today in a kind of unbroken dynasty.

In the current era, artificial materials are often used as perfume ingredients. The rose, which people of ancient times associated with the goddess, Venus, is called the "The Queen of Fragrances". However, of all its aromatic components, it is said that around 5% of these components cannot be artificially produced. Chanel cultivates roses in order to produce the extract of roses. They harvest about 60 tons of centifolia roses every year, all of which are used for its "No5" product (first released in 1921).

* FiFi Award-winning Perfumes

Perfume bottles on show in this museum include FiFi award-winning bottles from the 1st (1973) to the 37th (2009) awards, and bottles designed by the so-called "bottle magician", Pierre Dinand, are on show. There are also many fragrances displayed that are familiar to us all.

Receiving the FiFi award, the "Oscars" of the fragrance world, bestows a great honor on fragrances. The awards are held every June in New York City, where winners from all categories are decided. Visitors can experience firsthand the changing tastes in fragrances over the passage of time as well as innovations in container design. It is said that natural and unobtrusive "soft fragrances" are becoming more dominant than intense and individual "vigorous fragrances".

This trend, which started from the previous decade, is because users have been favoring softer, fruity fragrances.

Containers are all made from glass, and all bottles are as clear and brilliant as crystal.

* Fragrance Blending Corner

Visitors can make a totally unique perfume to suit their own taste.

Visitors can select personalized top, middle and base notes, achieve the right blend ratio, and enjoy their own personal fragrance.

When you come to Oita, please be sure to visit the museum and pluck your heartstrings

by yourselves.


A Three-sided Mirror with One Design

The backbone of informational intuition is "mathematics"
Ms. Sylvie de France - Perfume bottle designer

image101206_02.jpgAfter alighting at the Danube station on the Paris Métro Line 7bis and entering her two-story room office, I am greeted by Sylvie's cheerful and peaceful smile. A natural scent of vitality flows from her. She says openly with a smile that "maybe it's because I have just returned from a vacation." This smile speaks volumes about her character.

Sylvie is France's foremost perfume bottle designer.
Her design policy is to bring out a brand's individual qualities; put a shape to the idea the perfume maker is seeking and potentially considering; and then to strive for a radical new design.
She says that perfume makers generally put so much emphasis on communications and marketing that they tend to overlook design concerns. However, if creators fail to adequately articulate their products' potentials, the marketplace will understandably reject their goods. That's why she constantly talks about the importance of design to perfume makers.
In particular, she stresses that unless perfume bottles are seductive and leave an impression, they are meaningless.

image101206_01.jpgShe also says that since design expresses an era, understanding how that era is perceived and projected is crucial. Design, therefore, is created by past transitions, present trends and concepts of the future. Design advice is provided by her and it is understood by the perfume maker and when every member of the involved team is in agreement to go all out to market the product, then that design project will succeed.

In other words, she believes that her role is to help the team unity through design creation, and that is something she wants to keep on doing.

Since she designs bottles using this method, it seems that the crucial point is "listening" - listening to others. She makes an effort to listen to large numbers of concerned parties including consumers, salespeople, and marketing departments.
She says that it is vital to be highly sensitive and to have a keen perception for the "listening".

To brush up her intuition, she interacts with even more people.
Gaining information from many people and keeping in touch with news is crucial, and the more information the better.
However, large bodies of information need to be filtered and deciding which information to discard is a key issue. Intuition plays a large role in such filtering work, ultimately, helping to narrow information down to useful items.
With this view in mind, Sylvie gathers information herself and believes that she possesses filtering ability. Developing this analytical ability helps to exercise information filtering intuition, but what she says is really necessary is mathematical ability - a subject she has always had an aptitude for. To put it another way, she makes use of her ability to analyze all incoming information and process it in a precise manner.

She has 22 year career as a perfume bottle designer. She considers the whole, previous 22 years to be an asset. She attributes a trinity of creativity, marketing and technology to her "power".

Ideally, she would like to create a legend in that "anything designed by Sylvie will be a market success". This refers to people constantly able to propose designs that give perfume makers confidence - praise that she, indeed, has received in recent years.

Her hobbies are gardening and she laughs about her once wanting to be a gardener. Listening to Sylvie talk about how she now just enjoys spending time in the garden, the "natural scent of vitality" I felt when I first met Sylvie comes flooding back.

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This page is an archive of entries from December 2010 listed from newest to oldest.

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