Perfume Story: July 2011 Archives

July 2011 Archives

The Atmosphere of VIETNAM
A scared place for raw materials of glass: Vietnam - Vision of the future

I. The main ingredient of glass: Producing areas of silica sand

Transparency of glass is always desirable to those that deal with glass bottles for cosmetics. Around the world there are several places that produce good quality silica sand. Flattery (Australia), Sarawak (Malaysia) and Tonkin (Vietnam) are famous producing areas of silica sand.
The importation of Vietnamese silica sand into Japan started in 1925 and continues to the present day. Vietnamese silica sand has few impurities and its high purity makes it the best raw material for glass industry. At Koa Glass, a lot of Vietnamese silica sand is currently being used. Of course, there is also 100% self-sufficiency in the Vietnamese domestic glass industry as well.
It would not even be an exaggeration to say that the beautiful transparent glass color of Koa Glass is down to the Vietnamese silica sand. Above all, the white silica sand of Da Nang in the Tonkin region has the absolute highest quality.

The coast of Da Nang in central Vietnam - a producing area of white silica sand

II. The Sea Route Kingdom of Vietnam

1st - 2nd century, from Rome, Arabia and India to China and Japan (Kyushu), Silk, pearls, spices, kyara, incense, porcelains, Arabian horses and more would go back and forth through the Strait of Malacca, Peninsular Malaysia and this Sea Route Kingdom.
There is no doubt that Vietnam played an important role as a critical point in this route. Analysis of the high precision of the glass itself and of the coloring ingredients of the glass has made it clear that the glasses imported to Japan around the 5th century were those of India and Southeast Asia. There are indicators that sea route already existed as a trade route by sea from Southeast Asia to China and Kyushu.

The Silk Road in the 1st Century AD (Wikipedia)

Beautiful glasses from Europe as well were brought to China, Korea and Japan through the territory of Vietnam (Photo : image)

III. CosmoBeauty Vietnam in Ho Chi Minh City

CosmoBeauty Vietnam, a large cosmetics exhibition, was held in Ho Chi Minh City (formerly Saigon) in southern Vietnam from April 21-23, 2011.
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SECC(Saigon Exhibition & Convention Center)

The cosmetics market in Vietnam continues to follow a steady increase year by year. There were a great many exhibits from Asian countries, such as Taiwan, South Korea and Singapore. There were also several companies from Japan with exhibits.
Various cosmetic-related companies from all over the world took part in plans to aim at expanding the market. In the future, there is no doubt that the Asian market will become increasingly larger.

IV. The daily living environment in Vietnam suggests the vision of the future will turn into reality

Motorbikes pass through the whole town that blends together the scenery of the past and present. Around two years ago it became a requirement in Vietnam to wear a helmet when riding a motorbike. Helmets of various designs decorate the whole town. The unchanging scenery calms the body and spirit. Sunshade hats that are unique to Vietnam and the national costume of Ao Dai are still very much evident.
It is possible to see famous brand stores from all over the world in department stores. Cosmetic manufacturers are aiming to expand the market and there is plenty of evidence to suggest that they are pouring their efforts into this task. The vision of the future will surely soon turn into reality.

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(photos : Vietnamese stores and people)



Country name Socialist Republic of Vietnam
Capital Hanoi
Population 86 million
Area 330,000 km² (ranked 65th in the world)
*The area of Japan is 370,000 km² (ranked 61st in the world)
GDP $101.9 billion (performance in 2010)
*Approximately 8 trillion yen...An economy of a scale similar to Nagano Prefecture in Japan
Growth rate (compared to the previous year)
2007 : 8.5%
2008 : 6.3%
2009 : 5.3%
2010 : 6.8%
Currency Don - 10,000 don = approximately 40 yen (April 2011)
Official language Vietnamese

One of the ten member countries of the Association of Southeast Asian Nations (ASEAN)

66% of the workforce is engaged in primary industries
Secondary and third industries are growing rapidly. In particular, there is remarkable growth in the tourism industry.

A Museum of Perfume in São Paulo - Brazil
~ Opened within the Brazilian perfumery market growth ~

Booming of Brazilian perfumery market

The ESPAÇO PERFUME ARTE + HISTORIA was opened in January 2011.
The overall creator was O Boticario in partnership with FASM - Faculdades Santa Marcelina and Renata Ashcar, a world renowned specialist in perfumery, is the curator of this museum of perfume.
In addition to launching the book "BRASILESSÊNCIA" in 2001, a work that presents the culture of perfume in the world, she has annually published a guide book of perfume - "GUIA DE PERFUMES" (before presented in the article "Perfume Story"- 2010 Archives)
The foundation of ESPAÇO PERFUME ARTE + HISTORIA has as background, the significant growth of perfumery market in Brazil.
The Sales of the Brazilian perfumery market in 2010 was R$ 9,7bi (US$ 6bi) - exchange rate of May 5, 2011: US$1=R$1,65 - , an increase of 33% for the results of 2009 . An expected scenario but this way, Brazil surpassed the U.S. market becoming the first market in the world.
It is clear that the increase of domestic demand in Brazil is the main factor of this growth but in addition, the continuous appreciation of the Real currency due to the economic optimal phase of Brazil needs to be mentioned.

Museum of Perfume opened within booming of perfume market

As described above and confirming the dynamism of the perfumery market in Brazil, the museum was established in the district of Perdizes, west of São Paulo city.
Formerly a quiet and calm residential area but nowadays, in addition of the campus of FASM - Faculdades Santa Marcelina- one of the most traditional private university in São Paulo specialized in fashion and fine arts, there are several famous universities and high schools nearby and also TUCA theatre. The district offers a lot of bars and restaurants much enjoyed by young people, Perdizes became a very exciting area.


Museum with abundant collection

Upon entering the museum, starting from the left side panels, exhibit is organized by age in timeline: from the 4000AC Egypt perfume to 800AC- 300DC Greek ones, following an exhibition of Arabian Empire Age pieces, the traditional Japanese incense ceremony (Kodo) is also mentioned with exposition of the "Tale of Genji" book.
From age 1400 to 1699, it is displayed the book which was the basis of the polemical film "Das Parfum - Die Geschichte eines Mörders" -Patrick Süskind -(presented in Perfume Story February 2011 Archives ) and the collection of 15 fragrances inspired in each chapter of this story.


From 1700 ~ 1850 Madame de Pompadour is the main theme. Following the age, from 1700 ~ 1850 when the industry of perfumery was started and Lalique. From 1900〜1920 stood out Guerlain and Chanel No.5. From 1930 ~ 1940 it is shown the age of Schiparelli and Dior. In decade of 1950 is related the successful of U.S. perfumery and the effects of Marilyn Monroe. The appearance of The Beatles and Twiggy represent decade of 1960. 1970 is the era of women's power and also the launching of Chanel No.19 and the emergence of the hippie movement.
Decade of 1980 was characterized by strong competition in the sector of perfumery and the launch of the representative perfume: Poison. In 90's comes in trendy perfumes for women worldwide. Fragrances they are intended to convey the feminine softness, unisex use and simplicity feeling; colors became brighter and was introduced the smell of foods as base of the fragrance component. Issey Miyake, among others, stood out at this decade. Decade of 2000 was the era of perfumes that convey the feeling of urban, modern, metropolitan, celebrity-branded perfumes and fragrances focused on their images and styles. That is how the panels are exposed, always with the presentation of some of the most representative perfumes of the context at the end of each panel.


Histoy of Perfume in Brazil

Until then, it is presented the history of perfume in the world. At the other side passage, into the right corner of the exhibition is on display the history of perfume market in Brazil. Perfume began to be produced in Brazil in 1940. Until then, soap was used by people as alternative of perfume. AVON arrived in 1959. In decade of 1960 Natura was founded; from 1970 ~1980 O Boticario was founded. Today, these 3 companies hold 60% of the share and it is possible to know how the Brazilian market has become in booming.

Logical and Substantial are the attraction

I have visited several museums of perfume around the world but there is not much places such as ESPAÇO PERFUME ARTE + HISTORIA where we can learn about the relevance of human history upon the culture of perfume in a time line, the exhibits by a logical and substantial presentation showing the "Raison d'etre" of perfumes and their deep relationship with the humanity.
People claim that 21st century will be the age of Brazil. If you are planning to visit Brazil, the country with expectation of being a world leader in the near future, I highly recommend that you take a time to visit ESPAÇO PERFUME ARTE + HISTORIA.

Address : Rua Dr. Emilio Ribas, 110
Perdizes - São Paulo - SP

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