Perfume Story: administer: December 2012 Archives

administer: December 2012 Archives

Embarking on a New Road Together

Azure
Every time we fly, and we look out at the sky, the color of that sky is a wonderfully clear blue. That color is azure.
Wherever we land, the blue of the ocean is different from country to country.
The Aegean Sea is said to be the color of wine and grapes, beloved by the Greeks.
The seas of the southern countries, with their coral reefs, are exceptional. The tan hues of sandy beaches and the deepening azure of the sea create constantly shifting gradations of blue, scattered by white waves as they break across the reefs.
A poet once said, "The white bird does not sorrow, but takes flight, undyed by the blue of sea and sky."
When the ocean rages, it visits enormous damage upon us.

Deepening bonds
Little by little, the resilient people of eastern Japan are recovering from the acts of the gods of earth and sea.
The government has set its budget and is gradually shifting into action. Yet the reality remains harsh.
Over 300,000 refugees remain unavoidably estranged from their familiar lives at home.
While the number of participants has declined from the initial phases, volunteer activities are still going strong.
The reports from our employees, who have recorded their experiences of those efforts, recount in vivid detail the still-raw wounds of the disaster.
Efforts to purchase goods from the ravaged area on favorable terms are continuing. The festivals revived this summer usher in the spirits of the departed and deeply recall the bonds between the people who once lived here, as their names suggest: the Bon Festival of ancestral spirits; the fireworks festival; the festival of the lanterns. The disaster prompted many Japanese to think deeply about the importance of those bonds.

The Road to Recovery
The reconstruction plans appear to be moving steadily forward, as specialists work with the government on proposals for the residents in each region, focusing on moving residents to higher elevations that are more resistant to tsunami.
The Fukushima Nuclear Power Plant accident survey team is led by Prof. Yotaro Hatamura, advocate of the "failure-ology" approach. The content of the team's report prompts everyone involved to reflect intensely on these terrible events.
The ease with which the fury of nature smashed our simple defenses, and the sheer power of the disaster that so vastly exceeding the limits of our imaginations, calls out for us to prepare with greater knowledge and unflagging effort.
(In 2000 Hatamura published a book entitled Shippaigaku ("Failure-ology"), in which he touched on the problem of tsunami. In the caption to one photograph, Hatamura remarked, "Houses must not be built lower than this stone monument, to avoid damage from tsunami.")
Throughout Japan and around the world, efforts are ongoing to encourage people to take action on the earthquake disaster, including a series of events that are held to support those caught up in the disaster. Uminonakama ("Friends of the Sea") is donating fishing boats. Farmers are switching to greenhouse horticulture. Using direct-sales networks that link them with new customers over the Internet, producers are forming new bonds with consumers. All of these efforts are slowly but surely bearing fruit.

A New Path
All around us, people are pivoting toward a new direction, doing what they can to make a difference.
Today we face difficult choices. We can no longer afford to be complacent. The only way we will get answers is to think about others, and above all, have courage and perseverance. We must have turn weakness into strength.
At this year's Summer Olympics in London, a number of athletes achieved unprecedented records.
Usain Bolt from Jamaica, a developing country in the Caribbean, captured two gold medals in succession for the 100m and 200m footraces.
By pushing his muscle training to the limits, he overcame the difficulty of having a deformed spine. Bolt became the world's fastest man with room to spare.
The slogan of the London Olympics, "Inspire the Generation," was a message to a new year and a new generation, and to a new generation of nations as well. The host country for the next Olympic Games will be Brazil, in the dynamic heart of South America.

One Beautiful Step
Among the people who rushed to Japan in the wake of the disaster, to give people courage through their efforts, was Lady Gaga.
This year Lady Gaga chose one of her favorite haunts, Harajuku in Tokyo, to launch sales of her line of perfume, Lady Gaga Fame.
I hope this launch will lend momentum to the growing ranks of new enthusiasts in the fragrance field, in Japan and elsewhere.
In January 2012, Koa began operations using a new automated bottle making machine for small bottles.
This machine is not only the latest models but is also fully customized for luxury products of the highest grade. For this breakthrough, Koa drew on all of the advanced technology and expertise it has accumulated over its extensive track record.
As our customers worldwide blaze new trails, we at Koa are here to offer powerful and effective cooperation.

Tatsuhiko Idei
President
Koa Glass Co.,Ltd.

"Reciprocal flow of feelings uncovered by the Great East Japan Earthquake"

The disaster that took many lives but continues to bring the best out of people across the world

Thoughts on participating as a volunteer in the Ishinomaki region

A year and a half has passed since the earthquake. Over my visits to the area in June and October this year, one could sense slight, gradual signs of recovery.
The lessons learned from the Chile tsunami half a century ago had been in vain.
Support (material and human) for the disaster-affected regions as well as, of course, Japan has come from all corners of the globe, and this support has come in various shapes and sizes. A fishing vessel was donated to one port from China. Buoy and rope for oyster farming were transported by air from France. I would like to express my gratitude to countries and people all over the world.

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The Tragedy of the Damaged Towns and Ports of Eastern Japan

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Briefing on support given to the women's section of the Ogatsu district fishing port

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The above flame of hope was lit in March last year at the wasteland of Ishinomaki, a region swallowed by the tsunami. There is no end to the number of people laying flowers there in memory of those who died.


Nobody can guess how long the road to recovery will last.
Sadly even now, disaster-affected regions correspond to the moniker of "ghost town". In what way and at what speed will recovery take place from hereon?It is hard to deny that there are regional disparities in the extent of recovery.

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June 2012 - A fish-processing tank lies beside a national highway

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October - Slight signs of recovery (the same place as the photo above)

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A steam locomotive lies tragically on its side (demonstrating the force of the tsunami)

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The Ishinomaki train station, which is separated from the coast, is no exception. It was greatly damaged by the tsunami.


What is needed now is empathy between people.

Many volunteers can be seen even now at the disaster-affected regions. Volunteer groups all the way from abroad are also playing an active role (albeit comparably reduced compared to one year ago).
While this disaster was unprecedented in terms of the size of the earthquake, tsunami and the resultant radioactive contamination, I believe that the exchange between peoples of all nationalities and human decency will absorb this disaster.


Disaster volunteering - memo (1)

I paid a visit to the Ishinomaki Okawa Elementary School, where 74 of the school's entire 108 students either died or went missing.
A lump came to my throat when I thought of the wasted lives of these students that were swallowed by the tsunami, even though there was 50 minutes to escape before the giant tsunami arrived.
I put my palms together in the direction of the sea and sky to prey for their souls.
On the other hand, not one of the 184 students of the Kamaishi Municipal Elementary School, located in a coastal area, was lost to the tsunami even though they had already left school, and this has become known as the "Miracle of Kamaishi".
Making good use of knowledge acquired through disaster prevention education, the students exercised judgment that would put adults to shame and took speedy action in seeking refuge away from the giant tsunami measuring in excess of 15m. The children saved many lives through action such as taking the hands of their younger siblings, carrying friends with physical disabilities, and telling older people to evacuate.
As demanded by the Tohoku dialect expression, "tsunami-tendenko" (meaning "protect your own life"), taking the smart action of sprinting to high ground for shelter strongly taught us the lesson that we must protect our own lives.

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Okawa Elementary School


Disaster volunteering - memo (2)

Recovery of the Sanriku coastal area fishing ports with its extensive fertile sea is still delayed. However, buoy and rope were sent by air from the French company, Louis Vuitton, to support the speedy recovery of oyster farming in the region.
The president and CEO, Yves Carcelle, said "bonds between France and Japan are deep, so it is only natural that we want to give something back at times like this."
He said this because he had heard that when oysters in the Brittany region were devastated by disease about 50 years ago, seed oysters from Miyagi Prefecture were sent to France and saved its oyster industry. It was,thus, the repayment of a kindness to French oyster farming.
Chanel is piling up the instances of caring for a women's heart through cosmetic volunteering. The president of Chanel Japan, Richard Collasse immediately made his way to Kesennuma himself and he brought sleeping bags for the victims with him.

The fishermen of Kesennuma city say, "there isn't a single person that bears a grudge against the sea despite being devastated by the tsunami. I'm one of those people. The sea is my life and it's the main stay of fishermen".
With the exception of the rebirth of the fisheries industry, the recovery of the Tohoku region is improbable.

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Onagawa district - Recovery support dumpers frequently go back and forth to the area on a daily basis. The earliest possible recovery is hoped for.

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This page is an archive of recent entries written by administer in December 2012.

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